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Taya Brown on Supporting Smallholder Entry into the Specialty Coffee Market | Re:co Symposium 2019

Source: https://scanews.coffee/video/taya-brown-on-supporting-smallholder-entry-into-the-specialty-coffee-market-reco-symposium-2019/

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Today, we’re very pleased to present the first video from”Cost of Production and Profitability for Coffee Producers,” a session recorded at Re:co Symposium this past April. Buyers and producers alike have to understand what it takes to produce specialty coffee so that it could be produced sustainably, so we convened experts to ask: Do we actually know what specialty coffee prices? 

SCA Lead Scholar Taya Brown worked with several communities of smallholder coffee farmers in Yepocapa, Guatemala to better understand the obstacles they face in uptake of new technologies. Profitability was found to be the main constraint, affecting nearly all facets of manufacturing, sale, and innovation. Addressing low profitability, however, isn’t as straightforward as one might think. To gain true liberty, farmers need more than just higher prices – they need to better understand how their own field, harvest, and post-harvest direction affects their coffee’s quality, value, and capacity to reach higher-paying markets.  

Special Thanks to Toddy 

This talk from Re:co Boston is supported by Toddy. For more than 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all of the delicious and natural flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves to fresh cold brew concentrates, that are prepared to serve and enjoy. Learn more about Toddy at http://www.toddycafe.com.

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Table of Contents

0:00 Introduction
2:20 Smallholder farmers are not profitable and are leaving the coffee business
5:15 Smallholder farmers have a lack of funds and that translates to a lack of confidence, which requires motivation, education and support to solve.
11:30 Introducing ECA Montellano, a Guatemalan cooperative, explaining in their own words their hopes for the future, what motivates them and what education and support they need from the specialty community.
20:45 Outro

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Peter Roberts on Empowering Specialty Coffee to Look Beyond the “C” | Re:co 2019

Source: https://scanews.coffee/video/reco-2019/peter-roberts-on-empowering-specialty-coffee-to-look-beyond-the-c-reco-2019/

This video is brought to you

Today, we’re very happy to present the second episode of the”The Role of Innovation and Technical Advancement,” a session listed at Re:co Symposium this past April. This session explored and evaluated advances in innovation positioned to make an impact within our industry as we work to resolve the coffee price crisis.

We are pleased to welcome Peter Roberts, Professor of Organization and Management at Emory University and Academic Director of Social Enterprise at Goizueta. Producers of specialty coffees face serious concerns about whether and how the market values their goods. These questions are symptoms of long-term problems rooted in inequality and information asymmetry. For the specialty coffee industry to survive, these questions will need to be answered. In this event,”Allowing Specialty to Look Beyond the’C’,” Peter introduces The Specialty Coffee Transaction Guide, which relies on an expanding group of roasters, importers, exporters, and others who contribute contract data covering specialty coffee transactions from recent harvests.

Special Thanks to Toddy

This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have thrilled baristas, food critics, and regular folks alike. By extracting all of the natural and delicious flavors of tea and coffee, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves to refreshing cold brew concentrates, that are prepared to serve and enjoy. Find out More about Toddy at http://www.toddycafe.com.

Related Links

Table of Contents

3:10 The story behind how Peter came to realize Central American coffee producers were not earning sustainable prices for their java
8:25 Specialty coffee needs a pricing benchmark for paying coffee producers, but it can’t be the C price.
11:55 Why the American Blue Book for comparing used cars costs is a good model for comparing specialty coffee premiums paid to farmers
20:15 Future factors after the specialty coffee industry has this pricing data

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Ric Rhinehart on The Coffee Price Crisis: The Role and Responsibility of Specialty Coffee – Re:co 2019

Source: https://scanews.coffee/video/reco-2019/ric-rhinehart-on-the-coffee-price-crisis-the-role-and-responsibility-of-specialty-coffee-reco-2019/

This video is brought to you

In his opening remarks at this year’s Re:co Symposium, Executive Director Emeritus Ric Rhinehart set the stage for two days of learning, collaborating, and acting to address the coffee price crisis with his”dire warning speech.” This conversation has been a fixture in the event for the last ten years. Unfortunately, many of the things Ric has brought to our attention before are now happening and – to make matters worse – many of the systemic problems we face (climate change, market consolidation) haven’t gone away yet, either.

But there’s hope! Ric also begins to introduce a few of the individuals and ideas that you ’ ll hear in the coming weeks and that took to the stage at Re this, as he works through all the challenges facing our industry.

Special Thanks to Toddy

This talk from Re:Toddy supports co Boston. For over 50 years brand brew systems have delighted food critics baristas, and regular folks alike. Toddy Cold Brew Systems turn your coffee beans and tea leaves by extracting all the natural and flavors of coffee and tea. Learn more about Toddy at http://www.toddycafe.com.

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Table of Contents

0:00 Introduction
2:20 The coffee price is likely by intense booms and busts driven by misaligned fundamentals
10:00 Coffee is at a bust crisis today
14:40 Climate change is real and getting worse, production has consolidated in Brazil and Vietnam (partly because they are so effective ) and there is now an oversupply of coffee
25:10 Specialty coffee is a quality, differentiated product that can garner a premium to assist producers from the boom and bust cycle
Suggestions for what coffee buyers can do to assist
32:00 Shifting the dialogue between buyers and producers from a monologue into an equal dialogue.
36:00 Roasters switching from a Buyers Choice Fixed Contract into a Sellers Option Fixed Contract
37:30 Align price and value
38:30 Baby boomers are leaving the coffee-drinking market; Millennials are becoming the majority and have a wider set of values to which roasters need to cater
40:30 Exactly what the SCA is doing to confront the problem of low prices
43:00 Outro

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Jeff Glassie on Prices and Antitrust Law: Where’s the Line? | Re:co Symposium 2019

Source: https://scanews.coffee/video/jeff-glassie-on-prices-and-antitrust-law-wheres-the-line-reco-symposium-2019/

This video is brought to you

Today, we’re very pleased to present the third episode of”Macroeconomic Dysfunction in the Coffee Trade,” a session recorded at Re:co Symposium this past April. This session convened experts to comprehend the functions and challenges of the java system accountable for the volatile shifts in the coffee industry. If you haven’t watched the previous episodes in this series, we strongly recommend going back to see them before you continue with this event. 

There is a lot of discussion about coffee markets these days, and a desire to go over both the micro- and macro-economic implications. However, antitrust laws impose significant liability for impermissible agreements on costs, boycotts, or allocations of markets. Today’s speaker, Jeff Glassie, is a lawyer for commerce and professional membership associations, which have to regularly deal with the antitrust laws. Here, he addresses legal concepts to help guide conversations and actions that are important for the business with the goal of preventing illegal conduct and ensuring pro-competitive action.

Special Thanks to Toddy 

This talk from Re:co Boston is supported by Toddy. For over 50 years, Toddy brand cold brew systems have delighted baristas, food critics, and regular folks alike. By extracting all of the delicious and natural flavors of coffee and tea, Toddy Cold Brew Systems turn your favorite coffee beans and tea leaves to refreshing cold brew concentrates, that are prepared to serve and enjoy. Learn more about Toddy in http://www.toddycafe.com.

Related Links
Table of Contents

0:00 Introduction
2:20 The US has anti-trust laws to protect the free market system.
8:30 Groups of companies could possibly violate anti-trust legislation in three principal ways: price fixing, boycotting different companies and allocating markets between themselves.
12:20 How do you define an anti-trust violating agreement from a legal standpoint?
17:15 Ways the specialty coffee industry can handle the conversation around costs without violating anti-trust legislation
21:00 Outro

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